An icon at Texas Tech is honored by the Lubbock Advertising Federation as its 56th recipient of the American Advertising Federation Silver Medal Award. 

Dr. Bill Dean has been a prominent face for nearly 50 years. The Lubbock native holds three degrees from Tech and joined the school's faculty in 1967 as a Director of Student Publications and Assistant Professor of Journalism.

"I mean part of it speaks to his longevity and part of speaks to his impact and I just don't know of anyone who has had more impact across more generations than anyone at Texas Tech maybe ever," Mike Gustafon a long-time friend of Dr. Dean said.

Dean has also spent the past 37 years as Executive Vice President and CEO of the Texas Tech Alumni Association.